Domain name is your online identity. Your domain name always plays an important and critical role in your online store’s success. A good domain name can help you get more traffic and can also help you to establish your brand.

While selecting a domain name two strategies are used. One is to choose a domain name that is brandable like Yahoo or squidoo or The other is to choose a domain name that is easily discoverable. Both strategies are proven and can generate results. It depends upon how you plan to bring traffic in and on your business plan. With an ever increasing competition, billions of domains online, and changing dynamics of search engines it is very difficult to select and get a good domain name.

Domain names must be:

  • Short
  • Memorable
  • Comprised of letters only
  • Unambiguous
  • Unique
  • Easy to type
  • Easy to pronounce

Domain names must not

  • Infringe copyrights
  • Contain too many hyphens and special characters
  • Contain numbers
  • Try to chose a dot com domain as conventionally these are easy to remember. Discretelogix has an experienced and proficient team of business analysts who can help you in finding the best domain name for your online store. We can also help you in branding your name and creating a complete marketing strategy for your domain.