Ecommerce platform is a software application where businesses can provide ecommerce to their customers over the internet. Ecommerce depends heavily on technology to provide the path to the market and mechanics of merchandising, selling and delivering the product or service.
Choosing an appropriate ecommerce solution and one that exactly fits your needs is extremely important to have a successful ecommerce store. It is very important that you keep in mind your specific business needs while making this important decision. Most of the ecommerce solutions provide the basic features that are required to run an online business, and on top of that basic functionality each one has its own merits and demerits. It is upto you to select the one which is best for your business. We can help you select the ecommerce platform that fits your business needs.
Our expert programmers are proficient in using some of the best and advanced ecommerce solutions. Some of them are listed below:
Magento: Magento is the world’s fastest growing platform currently serving more than 110,000 merchants worldwide. It offers you the following features for your online business:
- 12 payment gateways
- 87 payment extensions
- Support in 60 different languages
- Multiple currencies support
- Automatic mobile browser detection
- Category and product level design specification
- Multiple images zoom
- One page checkout
- Cross sells and upsells
oScommerce: oScommerce is one of the oldest online shopping solutions and is well known for its out of the box features and innovative abilities. Currently it is powering an estimated number of 12,724 online stores.
Some worth mentioning features of oScommerce are:
- 9 payment gateways
- 7000 add-ons
- Completely multilingual
- Supports multiple currencies
- Object Oriented backend
- Fast and friendly
- Supports static and dynamic banners with full statistics
Zencart: Zencart is an open source and very user friendly cart solution. Most of the features are identical to oScommerce. You can install and set up Zencart even with basic knowledge and it is very easy to manage as well.
Multi store Vs Single store
Multistore means hosting or managing more than one ecommerce stores from a single platform while single store means one store per platform managed by the admin panel.
Multi Store: Multistore means you can have more than one ecommerce store against a single ecommerce platform. If you want to have more than one store but don’t want to manage a separate database for each then multi store is the right solution for you. Ecommerce platforms like Magento, and CS-Cart allow you to have multiple stores and all your stores are managed from single administration account. Magento can also be used as a single store option.
Single Store: In single store category you can have just one online store against a platform. Some of the widely used single store ecommerce platforms are:
At Discretelogix we provide highly efficient and cost effective single store and multi store solutions.
Hosted or On-premise
When deciding to implement a new ecommerce solution there are multiple factors that must be considered. Delivery and deployment of the ecommerce solution is an important question in this regard. The most important question in providing an ecommerce solution is the choice between the hosted and the On premise option. You should be aware of the fact that deployment of ecommerce solution is a “how” and “where” rather than a “what”. The deployment of each choice is relative to the company’s or client’s specific business requirements, objectives and circumstances.
At the end of the day you need a solution that meets your expectations and delivers you what you need. The ecommerce solution must perform the following tasks efficiently:
- Automate vital business processes.
- Solve critical business issues.
- Minimize impact on operating procedures.
- Provide you functionality that meets your requirements.
- Flexible enough to meet unique business requirements.
- Scalable and support sustainable business growth.
To have all these important features in your ecommerce solution it is very important to define your functional requirements clearly upfront to identify the solution that would provide you with the best fit over the lifetime of your implementation.
This option is for those who want extra control over their systems. In on-premise you have to get the ecommerce developed by a software development company and manage your hosting server all by yourself. The On-premise option is suitable for larger and enterprise level businesses. The customer gets a continuous license to use the software.
On premise deployment would require the customer to bear the following costs:
- Purchasing the system.
- Configuring the system.
- Upgrading the system.
- Maintaining the system.
Some on premise systems may fit into the existing IT infrastructure resulting in a decreased cost. Apart from these costs while going for the on premise option you have to consider these factors as well.
- Security of the system.
- Purpose built data center.
- System uptime.
- Total cost of ownership.
While selecting an ecommerce solution deployment choice should be made in a wider and long term variety of concerns and considerations. Lifespan of an ecommerce solution, business requirements, functionality, cost, return on investment, ease of maintenance, customizability, scalability and ability and level of integration to existing infrastructure must be considered before making the final decision.
In the hosted option, the ecommerce store is hosted on a solution provider company’s server and the company provides on going use of application as a service. All aspects of infrastructure management such as internet connectivity and application delivery are handled for you by the company that is hosting your solution. You as a customer do not need to maintain software or hardware on the site. This option limits your flexibility but it’s cost effective and easy to manage. This option saves the development and hosting costs. The hosted ecommerce solutions are well suited for small and medium level businesses. Some of the finest solutions in this niche are: .
- Pinnacle cart
Volusion: When you need a wide array of innovative and smart features, a simple and easy to use interface, strong security tools and an excellent and vibrant customer support, Volusion is the best option that can cater your needs and deliver beyond your expectations. The advance HTML mode gives you full control over your ecommerce website. The only drawback is its limited number of products.
Shopify:Whether you are a skilled marketing and sales guru running multiple stores or you are just about to set up your first ecommerce website, Shopify has got all that you will ever demand. Shopify is fully loaded with the tools that would help you set up and run a successful ecommerce store. With one of the easiest interface, Shopify also lets you store user information for marketing purposes and an inventory menu to keep an eye on your products. Being one of the easiest solutions, it still lacks the following features:
- Built in POS system.
- Lacks ability to create daily deals.
- No loyalty program.
1ShoppingCart: One of the best features of 1shoppingCart is its ability to have unlimited products. There are also several security features to ensure that your customer’s credit card and other personal information are secure. With a few standout features, it lacks many core functionalities of an ecommerce solution like hosting abilities, advance website design, FAQs, Forum and user manual.
Apart from these solutions there are some services that treat your ecommerce store as a sub domain.
Ebay: Ebay is a multi billion dollar business featured on auction style selling and buying. You can use ebay to promote your products or/and sell them on Ebay.
Amazon: Like Ebay, Amazon is an reseller ecommerce company, the largest online retailer in the world.
Yahoo Shopping: Yahoo shopping is a hosted ecommerce solution powered by Yahoo. It is one of the largest and oldest ecommerce solutions, providing services to more than 45,000 customers.
Shopzilla and Pronto are worth mentioning options in that niche. Basically these are marketing portals.
ShopZilla: Shopzilla is basically a price comparison website that enables buyers to search, compare and buy products from anyone. For using it you have to upload your product description along with pictures and set a rate for it.
Pronto:Pronto is another product comparison website that saw rapid expansion and growth in recent years. It lets you sell your products and also have your online stores created as sub domains. With its content network, it is a search engine friendly ecommerce solution that also pay high importance to social media.