Gateway to the IT Industry, Scattered to Structured
DX transformed P@SHA’s digital presence into a structured, user-centric hub for 1000+ IT companies.
Mission
Strengthening IT voices, shaping Pakistan’s digital tomorrow
P@SHA’s journey unites tech companies, nurtures talent, and champions industry causes, ensuring every member contributes to and benefits from the nation’s evolving IT landscape.
Objective
Shaping an Ecosystem Where Technology Thrives
Since its founding in 1992, P@SHA (Pakistan Software Houses Association) has acted as the backbone of Pakistan’s IT industry, uniting software houses and IT companies under one banner. Its mission extends beyond advocacy—it builds a stronger IT ecosystem through engagement, skill development, government relations, and global outreach.
Despite its strong role offline, P@SHA needed a modern digital presence that could match its influence, ensure ease of navigation, highlight members, and enhance global visibility. DX was engaged to reshape its website into a user-centric platform that strengthens brand positioning, showcases members, and communicates value clearly.
Targets
Setting the Course for Transformation
Enhance User Experience
Effective Site Siloing
Squads
The Team Behind the Success
CODING
QA
marketing
Management
Challenges & Solutions
Finding the Perfect plan for the hurdles
Outlining our QA approach, reporting structure, and testing methodologies for a complex, compliance-driven environment.
Missing Company Directory
P@SHA lacked a proper directory of its member companies. Information like names, contacts, and industries was scattered, making networking, discovery, and research frustrating for users.
Solution
Developed Directory
We built a centralized Company Directory that brings all member details—industries, expertise, and locations—into one place. An added map feature makes it easy to explore companies city by city.
Weak Online Presence
P@SHA’s website lacked structure. Content was scattered, navigation was confusing, and the absence of silos made it hard for visitors to find what they needed or understand the site’s flow.
Solution
Content Revamp
We restructured the website with clear silos and a detailed sitemap, grouping content into logical sections. This improved navigation, boosted engagement, and created a user-focused platform that supports members and strengthens P@SHA’s digital presence.
Arsenal
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Member Companies Connected
Multidisciplinary Squads
Hours of Effort
Weeks of Growth
Results
What we achieved
Discovering Companies by Domain.
With the tech landscape in Pakistan growing rapidly, finding the right company can feel overwhelming. We tackled this by categorizing companies on the website based on their domains, like AI, web development, and cybersecurity.
This structure ensures users can easily explore and connect with the right experts, saving time and effort.
Showcasing Expertise.
Every company has a unique story to tell. To help these stories shine, we built a feature that lets users browse companies based on their areas of expertise.
From fintech innovations to healthcare technology, this categorized approach helps users zero in on the perfect match for their needs.
Connecting by Locations.
Tech talent isn’t limited to one city, and we wanted to reflect that. By adding a city-based categorization, users can now find tech companies in Karachi, Lahore, Islamabad, and beyond.
This makes it easier for businesses to discover local talent and build stronger regional connections.
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