WebLife Achieved 10× Growth by Replacing Legacy Tech with Magento
WebLife streamlined its eCommerce operations by embracing a unified Magento solution, enhancing user experience, boosting conversions, and fueling 10× growth through smarter systems and long-term strategic execution.
What Every Brand Aims For We Turned It Into Reality
From multi-store management to 200K+ orders fulfilled, our strategy delivered real results at scale
Mission
Redefining eCommerce Scalability to Scale Smarter and Revolutionize a legacy retail experience into a fast, scalable, and unified online ecosystem.
WebLife partnered with Discretelogix to break free from the constraints of their outdated Yahoo Stores setup. Our mission was to streamline operations, reduce overhead, and implement a modern solution capable of managing multiple stores under a single, scalable infrastructure.
Objective
The Groundwork for Scalable Success
Identified core challenges and aligned business goals to prepare WebLife for long-term, sustainable eCommerce growth.
Reduce Dependency
Increase Flexibility
Unify Management
Improve Performance
Briefing
Why Change Was Essential for Scaling Up
Platform Challenges
Vision-Aligned Strategy
Flexible Infrastructure
Users Expectations Rising
Targets
Core Focus Areas to Maximize Sales and Customer Impact
Our target was to focus on the most important areas that could help increase sales and bring more value to customers.
Single Platform Multiple Channels
Search Optimization That Drives Sales
Challanges
Barriers to Growth and Efficiency
Legacy limitations, scattered systems, and performance bottlenecks stood in the way of WebLife’s scalable growth.
Solutions
Proven Strategies That Deliver Results
We modernized WebLife’s entire eCommerce infrastructure by removing outdated systems, accelerating performance, and enabling effortless multi-store management that supports long-term growth.
Switching to Magento: A Game-Changer
We made the call to migrate Weblife’s stores to Magento, a more flexible platform with the power to scale. Magento allowed us to manage multiple stores from a single dashboard, a huge win for efficiency. Plus, its open-source nature opened the door for endless customization.
Optimize SEO and User-Friendly Interface
Refined structure and organized content made navigation smoother and significantly improved visibility across search engines and product discovery.
Duplicate cleanup
Structured content
UI enhancements
SEO uplift
Inventory Management simplification
Merged all product variations into a unified catalog, Ship Station helped simplifying updates, improving accuracy, and enhancing the shopping experience.
Unified catalog
Error reduction
Variant grouping
Easier updates
Fast-Tracking Performance
Front-end and back-end enhancements drastically improved page speed and cart performance, leading to faster interactions.
Load balancing
Smart caching
Content optimization
Faster cart speed
Streamlining Project Management
Introduced modern tools to align cross-functional teams, reduce delays, and maintain smooth workflows across time zones.
Clickup setup
Loom updates
Fewer delays
Better collaboration
Results
Impact Through Smart Decisions
A combination of infrastructure upgrades and operational strategies that delivered measurable ROI.
10X Growth via Migration
60% Revenue Boost from SEO
80% Faster Load Times
20+ Hours Saved Monthly
Zero Fees, Higher Margins
$12,000+ Annual Savings
Together, these changes delivered over $12,000+ in annual infrastructure savings, while future-proofing their growing platform.
Magento Unified Store Sites
Performance Optimization
Key improvements addressed critical bottlenecks, improved system performance, and prepared weblife for scalable operations
| Homepage | Category Page | Product Pages | |
|---|---|---|---|
| Largest Contentful Paint (LCP) | 0.9s | 0.9s | 0.9s |
| Interaction to Next Paint (INP) | 142ms | 142ms | 142ms |
| Cumulative Layout Shift (CLS) | 0.00 | 0.00 | 0.00 |
| First Contentful Paint (FCP) | 0.7s | 0.7s | 0.7s |
| Time to First Byte (TTFB) | 0.3s | 0.3s | 0.3s |
Core Web Vitals Report from budgetmailboxes.com
These improvements brought the sites into the 
good threshold across all 
Core Web Vitals
* According to Google reports, Site Reviews and Independent post project research in 2024
Achievements
Key Wins That Transformed the Experience
Page Load Time
Website Efficiency
Cart Load Time
Smooth Migration
Additional Services
Comprehensive Catalog & Data Management
As WebLife's product catalog expanded across Magento, Shopify, and WordPress platforms, Discretelogix implemented a dedicated Catalog & Data Management process to maintain accuracy, consistency, and scalability. Our specialized team ensures all product information is up-to-date, visually optimized, and aligned across all digital catalogs.
Feed Management
Inventory Updates
Order Audits
Content Accuracy
Vendor Coordination
Squads
The Team Behind the Success
CODING
QA
Management
Arsenal
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Testimonials
What our client says
Discretelogix has been our trusted partner since 2016, helping us migrate platforms, scale our technical capabilities, and drive continuous growth. We’re excited to keep growing together.
CEO at Weblife
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